Bringing Your Business Online Successfully

Rubix Host was founded over a 20-year period of business development and professional services. We understand the struggles of bringing a business online, including the challenges of managing time and financial resources. Many new business owners are also often faced with the difficulty of not knowing where to begin.

Rubix Host was established with the mission of supporting new businesses by offering affordable and dependable web hosting services, including the option of monthly billing rather than locked-in contracts. This flexible payment structure allows businesses to better manage their cash flow. We aim to help both new and established businesses avoid overpaying for web hosting services that cannot meet their business needs, while also providing them with the freedom to choose the services that best fit their business goals.


Bringing Your Business Online

Creating a website and bringing your business online can be a daunting task for many business owners. While the internet offers vast opportunities for growth and visibility, there are also many hurdles that must be overcome to successfully create your online presence. Follow along as we discuss some of the common obstacles that business owners face when creating a website and launching their business online, as well as tips for overcoming these hurdles.


Defining the Target Audience

Before creating a website, it is important for business owners to define their target audience. This involves understanding the needs and preferences of their ideal customer, as well as their buying habits and online behaviour.

To overcome this hurdle, small business owners should conduct market research and create buyer personas to help them better understand their target audience. This will help them create a website that resonates with their ideal customer and drives conversions.

Focusing solely on high-ticket products or services may not always be the optimal choice, as catering to the demand for more common products and services can better sustain a business's cash flow.


Creating a User-Friendly Website

Creating a user-friendly website that is easy to navigate and provides a positive user experience is crucial for online success. However, many small business owners may not have the design and development skills necessary to create a professional-looking website.

Small business owners can consider using website builders or hiring a web design and development team to create a website that is both aesthetically pleasing and functional.

Professional web developers, adept at marketing and design, can provide a website that seamlessly combines functionality and aesthetics. As the web development process varies across developers, ranging from coding expertise to website flow and functionality, it is crucial to entrust the foundational aspects of your site to an experienced web developer. Doing so can potentially save your website from being rebuilt, the cost of getting your website redone and ensure its long-term viability.


Building Brand Awareness

Building brand awareness is a key factor in bringing a small business online. Business owners must work to create a recognisable brand identity that resonates with their target audience and sets them apart from competitors.

Establishing a strong digital presence amidst long-standing competitors can be exceedingly challenging without a well-defined marketing strategy. Small business owners should focus on creating a consistent brand image across all online channels, including social media, email marketing, and their website. This will help them build trust and recognition with their target audience and drive customer loyalty.


Driving Traffic and Conversions

Once a website is launched, business owners must work to drive traffic and conversions. This requires a multi-faceted approach that includes search engine optimisation (SEO), social media marketing, pay-per-click advertising (PPC) and email marketing.

Small business owners should invest in a comprehensive digital marketing strategy that includes a mix of paid and organic marketing tactics. This will help them reach their target audience and drive conversions on their website. The online landscape is extremely vast and populated, compared to a small brick and mortar, there is no foot traffic.

Selecting the ideal marketing firm to collaborate with can also be a daunting undertaking. Over the course of our business tenure, we've assisted numerous businesses while observing others succumb to the pitfall of being locked into exploitative marketing contracts. Take your time when collaborating with a marketing company, as online businesses can easily create a facade of being larger and more experienced than they truly are. It is essential to get to know the individuals you will be working with.


Keeping Up with Technology

The digital landscape is constantly evolving small business owners must stay up to date with the latest technology and trends in order to stay competitive.

Business owners should invest in ongoing training and education, attend industry conferences and events, and work with technology partners and consultants to stay ahead of the curve. Talk to your web developers and other business owners, and develop ways to better manage your workflow.


Bringing a business online requires careful planning, hard work, and a willingness to adapt to changing trends and technology. By defining the target audience, creating a user-friendly website, building brand awareness, driving traffic and conversions and staying up to date with technology, business owners can successfully launch and grow their online presence.

Rubix Host is a certified technology partner with Google, Facebook, Microsoft, Dropbox, Stripe, and other prominent companies. As experienced entrepreneurs, we recognise the challenges of launching and scaling a business online. What sets us apart from other web hosting providers is our exceptional service. We collaborate with our clients directly, offering our expertise, recommendations, and unwavering commitment to your success. Whether you require the services of a web developer, marketing firm, content creator, or professional guidance, we are at your disposal to provide support. We work directly with agencies all across Australia, Hong Kong, Vietnam, and Singapore as solutions providers making us well-positioned to recommend and provide you with the right person for your task.

Thursday, May 4, 2023

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